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How To Install MGID Widget On Blogger/WordPress (Traffic Exchange Theory)

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Hello! Today we'd like to show you how to install our widgets on Blogger and WordPress and talk about the best areas to place MGID widgets.
When you finish reading this article you'll know how to manipulate widgets so that they could be seen well and could really help generate more traffic.

After you've received an e-mail with a widget code, first you should find the best area to place it on your blog. There are a couple of placements:

1. Below the Header

MGID widget

Below the header

2. Sidebar (top)

MGID widget

Sidebar (top)

3. Below the post on every inner page

MGID widget

Below the post on every inner page

!!! Don't forget to backup your blog before making any changes !!!

Entire process takes just a few minutes on Blogger platforms. All you need to do is open Design - Page Elements panel and add a new Java/HTML Gadget.
Paste the received code in it and place Gadget wherever you want (but remember our recommendations regarding the placement).

It’s a little different for WordPress but still simple.

First, to place the widget right below your header you should open header.php in the editor (in your WP Dashboard).
And now it's time for some experiments!
Backup your header code and try several positions to find the one where it works best (usually it's at the bottom, before the last line of the header.php code). It could take some time but this place is the best!

If you decided to install the widgets in the sidebar, check sidebar.php file in your editor. You may see many other widget codes there like "search", "archives" or "meta". So you can add the MGID widget code between any other widgets (but we still recommend you to place it at the top)

To place widget after each single post, open single.php file, find a line <?php comments_template(); ?> and paste the code before it.

Remember that every design modification takes some time. Don't be afraid to experiment and you'll find the ultimate place and shape for your widget so it will give as many clicks as possible! But be sure you make a backup.

That's all! If you still have any problems with installing the widgets on your blog, please contact our 24/7 online support team via the contact form or email (support@mgid.com) and they would be happy to help you with any issue you may face.

Good luck with blogging and stay tuned, there is a lot of interesting stuff to be published here soon!

The post How To Install MGID Widget On Blogger/WordPress (Traffic Exchange Theory) appeared first on MGID blog.


How To Get More From MGID (Part 2)

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Making News By Yourself. Part Two. Useful Tips.

In this part we have some good tips for you to make your news more attractive:

- Title Categorematic Words Should be From Caps

- Try to use questions in the title. The reader well responds to HOW? Questions (e.g. How did Donald Trump become so rich? How to Become Successful? How to Lose Weight Fast?) or WHY? Questions (e.g. Why Desn't She Love You? Why Do People Sneeze?)

- Use actual problem answers in the title –Where to Get Windows7 Cool Themes or No More Rumors: iPhone 5 In September!

- Use predictions & analytics titles - Dollar falls against major currencies, Russian Market Shareto Rise

- When making news about celebs try to use really popular people - Victoria Beckham, Lindsay Lohan, Angelina Jolie, the Kardashians, Robert Pattinson, Megan Fox etc. (Indian celebs: Aishwarya Rai, Priyanka Chopra, Katrina Kaif, Kareena Kapoor)

- Use The X-FILES articles: The Truth Behihnd UFO!| Alien Corpse Recovered From UFO Crash Site| Top 10 MostUnbelievable Ghost Cases | Yeti Really Exists!| Amazing Ghostly Creatures Of The Deep Sea!

- Feel free to use bright adjectives, epithets, metaphors, figures of speech and idioms - "falling in love," "racking our brains," "hitting a sales target," "climbing the ladder of success”; wonderful; miraculous; amazing; strange; astonishing; extraordinary; marvellous; prodigious; surprising; electric; portentous; remarkable; marvelous; astounding; unco; striking; breath-taking; controversial; horrifying; shocking; scandalize; mind-blowing; astounding, disturbing, flabbergasting, disquieting etc.

- Try to select interesting and unusual photos. E.g. "This Situation Tends to Screw Jennifer Aniston!" Pick the photo of thoughtful & preoccupied Aniston on it.

- Funny pics need to be really FUNNY!

- Use before and after themes/pics of EVERYTHING - weightloss, musclegain, plasticsurgery, celebrities, animals, people, photoshopetc

- Titles should be incomplete & intriguing. Here is not interesting title example – Barack Obama Has Been Awarded the 2009 Nobel Peace Prize. The thing is you get all the information from the title. Here is a good way of titling this news - Nobel Peace Prize 2009 Laureate Was Announced

- People are interested in everything that is out standing, so widget will be popular, if you will stress the uniqueness of the subject in the headline.  E.g.The Most Luxurious Hotel in the World, Unique Golden Tiger!, The Most Famous Lion In Movie History!, Top 10 Volcanic Relationships

- Pay attention to the current events - recent political summits, the latest movie/game/auto/cell phone releases, the latest celebs rumors etc. More common events: Saint Valentine’s Day, Christmas etc.

Examples:

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That's all for the moment. Now, when you're familiar with news making basics you can make a try and contact your manager. Remember that in most cases making news by yourself can really help to achieve good results and gain more traffic. Also it's good for those bloggers who like to control the whole process.

In next part we'll talk about news pictures and importance to choose the best picture.

The post How To Get More From MGID (Part 2) appeared first on MGID blog.

How To Get More From MGID (Part 3)

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Making News By Yourself. Part Three. Choosing Pictures.

Since the picture is the the first thing which people see on widgets, it could be the determining factor in 'clickableness' of the news.

Here are some guides to choose the best picture:

  • it should be bright
  • it should be of good quality and high resolution
  • it should attract attention with something unusual, beautiful or funny (depending on the category)
  • minimum size of the picture is 300x300 px

Pictures that are NOT allowed for use include:

  • pictures with nudity, freaks, scams, bad words, scary, violent or disturbing content
  • pictures with piercing or tattoos)
  • pictures that can cause ANY sexual associations (exposure, strip, underwear, swimsuits, sexual poses and gestures)
  • pictures with underage persons can't be used in news about sex or relationships
  • pictures with children can't be used for Humor & Fails categories
  • pictures with commercial or advertising materials
  • pictures where faces could be identified, for news about illnesses, fails or bad jokes (pranks)
  • pictures with alcohol and cigarettes
  • pictures that promote any/all kind of drugs or unhealthy lifestyle

Other guidelines to stick with MGID news making requirements:

  • try to find as relevant a picture as possible
  • it's not recommended to use pictures with females for categories: Technology, Travel, Humor, Internet because when they all appear on widgets or pop-unders at the same time it confuses and distracts a visitor. But for categories: Celebrities, Fashion & Beauty, Fitness, Health, and Relations it is common.
  • news for Politics category should be polite and neutral

There's no better way to understand the meaning of the good choice of a picture, than to see an example:

So, now you're ready to get more traffic to your website! It might seem a little bit complicated, but it's all about practice. You should remember only one thing - be creative, create interesting, attractive, but relevant and truthful news. We suppose, as a publisher, you already know how to create catchy articles, therefore you should know how to promote them well!

Good luck and keep in touch. We will soon post about how to use other methods of gaining more traffic, like:

  • correct widget placement
  • the usage of pop-unders
  • the usage of the rubber widget

See you soon!

The MGID Guys

The post How To Get More From MGID (Part 3) appeared first on MGID blog.

Easy Way to Understand How MGID Works

How To Get More Out Of MGID (Part 4)

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Widget placement.

There are three best places to put the MGID widget on your website:

1. Below the Header

2. Sidebar (top)

3. Below the post on every inner page

You can see some illustrations here.

Past experience of bloggers & publishers has shown that these three spots are the best in terms of getting more traffic. Widgets placed in the above-mentioned areas will usually be noticed by a reader; this is getting our system to work to it's maximum for you!

And keep in mind: never use widget code twice on the same page. It can cause bugs or even failure of the widget. For example: if you already have putted one code at the top of the page, you need to get another widget code for the bottom of this page.

The post How To Get More Out Of MGID (Part 4) appeared first on MGID blog.

How To Get More Out Of MGID (Part 5)

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Advantages of MGID's News Pop-Under.

In this article we will highlight another good way to get more out of MGID. It's the news pop-under. Why is it good for your web-site?

First of all, it increases traffic to your site. This way, you don't have to find a place to advertise a banner on your homepage that could interfere with your layout and style. MGID's Pop-Under doesn't impede your visitors in any way from viewing your site because it is beneath the page they are reading.

The News Pop-Under is imperceptible to the user because it remains under any currently open windows on the computer. It is seen when the user closes all his other windows when his current work is finished.

The Pop-Under will only open one time per unique user per day. The best part is, you can choose the kind of news that is shown according to the needs of your audience, and traffic to your site will increase 150%-200%!


Example. View the News Pop-Under here.

Why should you use MGID's new pop-under? Check out the advantages:

- It can be fully customized.

Our designers will create the pop-under banner to reflect the unique style of your website, so visitors don't feel like they are seeing just another add.

- A wide range of settings.

You can choose categories and even capping (or how often it will be shown to the one unique visitor - the frequency of pop-under)

- It will always open in new window.

So it won't annoy readers and interrupt them from viewing your site.

-  It doesn't take place on your website.

It's useful when you have a lack of free space on your website.

- Increases your-readership

Compared with widgets, pop-under has 5 times higher CTR (click-through rate), which means more traffic and new readers

- Pop-under can be placed on your website's hosting.

So all pop-under views will be counted in stats as page views of your site.

To order a pop-under just fill out this application form.


Stay tuned for more guides, and contact us if you have any questions!

The post How To Get More Out Of MGID (Part 5) appeared first on MGID blog.

How To Get More Out Of MGID (Part 6)

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Using MGID Flexible Widget (With installation mini-manual)

The flexible widget is a simple original widget which is stretching through your sidebar to the bottom (or in a desirable range), automaticly adding required amounts of news to fill all available space.

Let's sum up some advantages of the MGID Flexible widget:

- unlimited number of news articles shown (limited only by the height of your page space)

- feeds the space which is vacant but potentially useful

- vast variety of news categories that could be shown simultaneously because of the news quantity

- flexible adjustment next to family-friendly content and designed like an original web-page.

Hot to install the Flexible Widget?

Once you request MGID News Flexible widget you will be provided with the widget code, which contains the script itself, and the stretching tag.

To install the Flexible widget you should insert the main part of the code wherever the widget starts. Nine times out of ten this place is the end of the sidebar area/column section.

The other part - the stretching tag - should be put wherever one wants the widget should be ended. Generally its the footer area or just the bottom of the page.

Main part of the code:

<!-- MGID News Widget Start -->
<div id="MarketGid****"><center>
<a href="http://mgid.com/" target="_blank">Loading...</a>
</center></div>
<script type="text/javascript">
var MarketGidDate = new Date();
document.write('<scr'+'ipt type="text/javascript" '
+'src="http://jsn.dt07.net/t/o/*****.net.****.js?t='+MarketGidDate.getYear()+MarketGidDate.getMonth()
+ '" charset="utf-8" ></scr'+'ipt>');
</script>
<!-- MGID News Widget End -->

Stretching tag:

<span id="MGDW6437"></span>

To see how Flexible Widget looks like on website check out this Example

Unlike the simple vertical widget (which is actually limited) this type of widget spans practically the whole free space in the section where it is placed. This allows you to get more page views, clicks and visitors respectively.

The post How To Get More Out Of MGID (Part 6) appeared first on MGID blog.

Monetizing MGID Traffic or When Will I Get Paid?

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Some pro bloggers want to monetize their blogs in any way. It sounds reasonable because professional blogging is like a full time job as a publisher or journalist. It could take even more time and can be count as private entrepreneurship. And it's more than usual to get paid for your job.

The money question is getting more urgent  when bloggers are asked to put MGID's widget on their blogs. Everything that takes additional place on website should be profitable somehow.

The answer is simple: by putting MGID's widget on website you will instantly get more traffic and this traffic can be monetized through usual internet ads.

In one of our previous articles we're talked about internet advertising. You can check it out here for more information.

The post Monetizing MGID Traffic or When Will I Get Paid? appeared first on MGID blog.


MGID’s New Tool for Publishers Gives Unprecedented Content Control

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New Blocking and Filtering Tool Enables Publishers to Pick and Choose What Native Ads Appear on Their Websites

Best practices for MGID Publishers

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View as PDF Ad unit creation Give new widgets at least 30 minutes to load before placing them on the site. By default, all widgets are responsive and will fit given space entirely. “Fixed width” is not recommended. Under article placement tends to show the highest performance possible. It is recommended to keep 3-4 images ... Read more

Interview with Michael Korsunsky, Chief Marketing Officer at MGID

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martech       by Ankush Gupta Dec 05, 2016

Interview with Michael Korsunsky, Chief Marketing Officer at MGID

1. Could you tell me a little about your background and how you came to be the CMO at MGID?

I’ve been working in digital since 2000, and started in a consumer-facing AV/AS space as one of founding members of CyberDefender. I then spent a number of years in ecommerce (instant and tangible) as Director of marketing, as well as content monetization. From there I transitioned into product development and RTB in 2011, when I architected some innovative DMP/DSP solutions around reach and targeting. My role as CMO at MGID utilizes multiple pieces of experience and competence areas into a single function.

 

2. What is the core marketing technology capability of MGID that you bring to a marketer? Where does your product fit in vis-a-vis the customer life cycle?

MGID is a pioneer in native advertising and marketing solutions, offering brands, agencies and publishers a performance-driven exchange for the real-time buying, selling and management of native ads. MGID’s award-winning global network services thousands of publishers with billions of content recommendations every day. Our innovative technology, customer service-centric team and performance-driven philosophy contribute to the consistent delivery of quality, highly relevant end-user experiences, which results in increased traffic, engagement and revenue for our advertisers and publishing partners.

3. From a technology perspective, what are some of the biggest challenges that your marketing team faces today?

I’d say our biggest challenges are ensuring consistent delivery, engagement and reporting/tracking in the constantly changing martech environment, as well as proactively building scalable flexibility into our product.

4. Do you see ad blocking as a major threat for the ad tech industry? What are your suggestions for marketers to circumvent ad blocking and approach this as an opportunity instead?

No, because ad blocking isn’t economically sustainable.

I believe the best path to combat this racket is to refuse pay-to-play bounties and circumvent the block – either via end-user dialog or hard bypass

I expect to see consolidation of ad filtering tools on browser level fairly soon; replacing third party options.

5. Are there any new features or upcoming upgrades that you’re excited about and would like to give us a sneak peek into?

The key ingredient of any effective marketing campaign is relevant exposure. Even the best content is useless without efficient distribution. It is through intelligent synergy of medium and delivery that content marketing becomes a viable marketing tool, so that’s what we’ve really been focusing on here at MGID. This year we rolled out several performance-based solutions for both – publishers and advertisers:

For publishers:

  • Anti-ad blocking technology that empowers publishers and preserves revenue. The free, code-based solution works against all types of ad blocking software and is based on the DEAL concept developed by the Interactive Advertising Bureau (IAB).
  • Expanded already advanced widget (ad-unit) flexibility

For advertisers:

  • Proprietary selective bidding tool – provides the ability to control traffic sources through fine-tuning bids for individual publishers within a single campaign.
  • Flex bidding – automated bid management tools that leverage a complex algorithm of real-time data and historical performance analytics to deliver the best mathematically possible return on investment across multiple placements, geographies and devices.
  • Responsive design mechanics seamlessly adapt and optimize campaign assets for virtually any device and operating system.

6. What is your take on the massive explosion of MarTech companies across so many categories? Do you see competition, opportunities to partner and/or integrate?

This expansion is the inevitable result of market awareness and quest to not only optimize delivery and performance across significantly wider supply ecosystem, but also find ways for adtech solutions to stand out in somewhat redundant mass of products.

Not all solutions are unique. The key is to identify and creatively engage separate components to achieve your vision

I definitely see the expansion of the ecosystem as a path to innovation.

7. Where do you see the native advertising trend in mobile heading in the next 2 years? With personalization in mobile advertising evolving and marketers hoping to improve CX what are your thoughts on approaching native advertising from a multilingual perspective or is this a wasted effort in terms of ROI?

I think video will remain one of the leading mediums, although delivery formats and methods will continue to evolve. Ultimately,

I foresee a more blended landscape with less separation between mobile and desktop; providing a more seamless and coherent engagement flow across all connected devices, regardless of platform

Also, I expect closer integration and extension of off-line behavior data. Localization is a must, as no two markets are the same. Leveraging precise geo-social patterns and keying into local psychology is necessary to achieve any level of meaningful performance, which is why we offer locally-based creative services.

8. How do you weigh in on the whole ‘buying into vs building a marketing cloud’ choices that marketers have to face today?

I think it largely depends on legacy infrastructure. Generally, both time-to-market and costs need to be considered, as well as the ability to stay fluid. There is definitely no shortage of external (highly customizable) solutions. I find that most of the time the result is a combination of in-house and external, which allows quicker, more agile response to changes in overall technologies, while keeping the main core structured.

9. Do you see programmatic making a headway into native advertising soon? Will this be indispensable for adtech? How will it help marketers scale their campaigns to appropriate audiences in shorter time frames?

Absolutely. Open RTB 2.4.1 (2.5 rolling out shortly) has introduced native into RTB on a consistent level. Although inventories are still very scarce compared to standard IAB, further scale is inevitable (with RPMs of standard dropping all across, and higher focus on user experience). Of course, deeper propagation of native through RTB will support scale and shorter time-to-market for time sensitive campaigns. However, there will likely be legacy quality issues inherent to a large exchange model.

10. Could you share for our readers, an infographic or description depicting your marketing stack (various marketing software products or platforms your team uses or subscribes to)?

Since we are a network, delivery mechanisms are mostly proprietary, although built to easily integrate with most popular third party solutions (GA, Cake, CRM(s), HasOffers, S2S, DFP…etc). As part of delivery and quality metrics, we also employ multiple fraud analytics tools and external DPMs, and of course, ComScore and Nielsen ratings for reach measurement as well.

11. Can you share a screenshot of the homepage of your smartphone (iOS/Android/other)? It would be interesting to see some of the apps you personally use on a daily basis to get things done and stay on top of your day.

Nothing exciting here… just multiple calendars and communication apps:

Native Advertising Increases Revenue & Engagement

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mgid

MGID Offers Dating Brands a Win-Win Solution: How Native Advertising Increases Revenue & Engagement

Amber Brooks Amber Brooks 12/19/16

The Short Version: MGID lends their marketing expertise to online brands worldwide and crafts targeted campaigns that rely on native advertising. Since 2004, the company has pioneered online business strategy with ad solutions to help their campaigns’ performance and increase user engagement. Almost 10,000 publishers have benefited from adding simple widgets designed to be flexible and clickable. Dating websites have found MGID’s tailored services especially useful in raising conversion rates, so more visitors become paid subscribers. Almost 10,000 have benefited from adding simple widgets designed to be flexible and clickable. Any enterprising business, from matchmakers to relationship bloggers, can easily monetize their online content by using the native advertising solutions offered in a single integrated platform by MGID’s experienced team.

See full text on datingadvice.com.

 

6 Do’s And Don’ts Of Proper Ad Placement

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As previously outlined in our article on Facebook’s new quality content policies, Facebook is cracking down on not only publishers’ ads on its platform, but also on the websites these ads link to. We will dive into each of these policies, thoroughly explaining how you can stay on the compliant side of these strict guidelines. One significant element of these new parameters focuses on the ad placement of publishers’ sites. Through extensive experimentation with ad placements and accumulative experience with multiple publishers, MGID has been able to define recommendations that will ensure revenue and engagement for publishers, while providing the best user experience. Below are the most important do’s and don’ts needed to bring your ad placement up to Facebook ad placement code.

  1. Remove ads from the header on both mobile and desktop sites

Many publishers believe placing large, obtrusive ads will translate into more revenue. But analytics prove that this tactic does not increase engagement, while interrupting the cohesion of your site.

  1. Place no more than one native ad unit in the article page, and one on sidebars

Try to find a reasonable balance between content and ads, so that your advertisements do not overshadow the entire page.

  1. Position no ads above your quality content on first screens of mobile sites

Because mobile screens are too small to display ads and content simultaneously, placing ads first will sacrifice the users overall viewing experience.

  1. Use less than 30% of your desktop site’s first screen for ad space

The user’s first impression of your initial page should not be overpowered by ads. A 30% ad, 70% content is a practical ratio for complementing quality content with ad content to viewers.

  1. Use PG-rated content for website buying and otherwise acquiring Facebook visitors

It is recommended to avoid content that could be potentially shocking or offensive to your audience. This ensures a positive experience for all kinds of potential website visitors. You may learn about content rankings from our guide here.

  1. Avoid all forms of pop-ups, first page interstitials, floating ads, and overlays

For years, these ad formats have been recognized as overly aggressive and ineffective. Ads of this nature are antiquated by 21st century ad standards.

Some publishers have already learned the hard way and have faced repercussions for poor ad placement on their sites. But by implementing all of the above suggestions, their sites were brought up to Facebook compliance and restrictions could be removed. By proactively following these guidelines, you can avoid restrictive consequences and ensure that your ad placement is in agreement with Facebook’s policies.

New Feature: Internal Recirculation – Maximize Content Engagement

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Continuing to lead in groundbreaking native advertising trends and techniques, MGID has just released its latest engagement tool, an internal circulation widget geared towards galvanizing traffic recirculation, increased user traction and improving other key performance indicators. Here’s a brief look at this cutting edge technology that publishers around the globe will soon reap the many benefits from.

What is Internal Recirculation?

MGID’s advanced technique allows publishers to increase session duration by directing users to engaging site content or other sites within their network, resulting in higher RPMs. MGID’s internal circulation widget uses a highly sophisticated algorithm to discover content with the most engagement for recirculation.

How Does MGID’s Widget Work?

The technology behind MGID’s widget leverages 10 years of native advertising experience, all accumulated into one single algorithm. This intelligent algorithm self-educates itself on your content, with all math handled by MGID on the back-end.

Based on its discoveries, the algorithm will then select the most engaging pages and create appropriate native ads. Publishers have access to previews created automatically using OpenGraph meta tags for review. The selected content is then added into rotation, and the campaign is automatically optimized on the go. Publishers can expect the algorithm to reach maximum engagement in just two weeks time. Please keep in mind that data is only collected on pages where MGID ad units are placed.

User Control and Customization

Additionally, if publishers would like greater control, they can choose to manually select recirculation content and adjust unit design. MGID facilitates this through user-friendly tools with a range of adaptive presets.

Not only can engagement be improved through this technology, but publishers can add native monetization in any proportions to increase revenue gains. Through MGID, publishers can capitalize on native monetization with a 100% fill rate worldwide, which offers monetization on all geo locations and devices, averaging an impressive RPM of $1-3 with no upper limit. Publishers can utilize either native monetization or internal circulation, or both, within one ad unit. To ensure the best user experience, paid links are clearly marked according to best practices of the Interactive Advertising Bureau (IAB) and the Federal Trade Commission (FTC).

Networks have the additional option to recirculate content traffic within multiple websites. The widget will facilitate the organization of selected websites into one network, and distribute traffic within according to individual needs. This allows for maximum recirculation and exposure of publisher’s valuable content with full control over the placements.

Publishers can also choose the number and location of each paid link.

Industry-Tested And Approved

Publishers that utilize MGID’s widget can be sure that they are reaping the benefits of the best internal recirculation technology on the market. To ensure effectiveness and results, MGID selected a control group of websites to participate in product beta testing for the MGID widget and four other similar recirculation solutions. The products were tested on the same group of sites within the same timeframe. The results indicated that MGID’s widget increased page views by more than 12%, which is 3% percent better than the highest-ranking competitor, and almost 10% higher than other similar products. Ultimately, MGID’s algorithm identified the most optimal recommendation strategy for maximum engagement, and delivered results far greater than current industry leaders.

Whether utilizing the widget’s intelligent, optimization algorithm or user-friendly manual customizations, publishers can expect significant improvements in number of page views, views per visitor, time on site and reduce bounce rates. In addition to this fully transparent, self-teaching platform, each publisher is backed by a dedicated, personal MGID expert to ensure engagement and monetization goals are met and exceeded. To enable this astounding new internal recirculation tool, publishers can contact their MGID account managers for assistance.

Accelerated Mobile Pages: New Tier of Mobile Experience Everybody Needs

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People increasingly use the internet on-the-go. The mobile approach to daily activities, from payments and bookings to education and entertainment, have changed the digital advertising landscape. Marketers have no other option but to adapt. Much attention is paid to app development whereas user-friendly mobile experiences remain neglected.

Since the advent of the mobile era, webpage load speed has been a challenge for mobile browsers. Having encountered a slow webpage, visitors bounce off with zero chance to return while publishers lose a huge portion of their audience. Hence, they lose money.

In 2016, Google decided to tackle the speed issue by introducing the Accelerated Mobile Pages Project, becoming one step closer toward easy and efficient achievement of mobile goals. The AMP framework was developed to improve browsing experience, which in turn boosts traffic, raises SEO ranking, and lowers bounce rate.  However, it is still new to many publishers who poorly understand the framework, hence, haven’t adopted it yet.
Source: Unbounce

Webpage load speed was included in the list of ranking factors for mobile in July 2018. This update was meant to trigger publishers and make them adhere to new requirements and use AMP en masse. But unfortunately this is not the case, as statistics reveal upsetting figures: as per W3 Techs report of May 2019, only a tiny 0.1% of websites apply AMP.

How AMP works

In essence, for a webpage to load fast it must be deprived of all heavy, needless and irrelevant elements. In view of this, the AMP project targeted curtailing the set of tools used for creating pages. The tools which are used for desktop — such as coding languages — are no good for mobile web design due to slowing down the browsing experience. Google developers came up with the idea of AMP HTML which:

  • Presents an extended version of HTML with custom AMP features
  • Narrows the usage of JavaScript down to the AMP JS library — a set of JavaScript components that do not burden the page
  • Limits certain CSS elements
  • Allows publishers to add preferred styling elements unless they violate AMP’s custom set of elements
  • Provides restrictions enforcement and checks errors via AMP Validator

Why publishers need AMP

There is no one-size-fits-all approach, and each publisher decides for himself if AMP is right for him. For the sake of objectivity, let’s dive into the major AMP benefits:

  • Increased load speed
  • Lag-free mobile experience
  • Increased engagement rate
  • Decreased bounce rate
  • Useful in areas of low mobile coverage (cafés, stations, airports, etc.)
  • Increases sales conversions by 20%
  • Increases website traffic by 10% (Makeuseof)

Getting started with MGID

Collaboration with MGID allows for the following advantages:

  • With MGID’s AMP Widget, publishers acquire yet another revenue stream without disrupting user experience
  • MGID native ad widgets blend in with the surrounding design and content of the publisher’s platform
  • Guaranteed secure placement
  • Compliance of MGID code with AMP requirements does not affect search results

By integrating MGID widget on AMP pages, publishers get the opportunity to provide superior user experience, enhance the mobile ecosystem and drive positive business outcomes. You can start using our solution by contacting your account manager or writing to client.support@mgid.com.

The post Accelerated Mobile Pages: New Tier of Mobile Experience Everybody Needs appeared first on MGID blog.


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